Free State ResearchTracker
All advertisers · U.S. Senate (Kansas) · Kansans for Marshall
Everything on file, cycle to date — including spending from before the last 7 days.Back to the last 7 days & booked ahead
Cycle-to-date — everything Sentinel has on file for the 2026 election. Station money is gross — what the advertiser is billed, not the smaller sum the station banks after the agency's commission; it is the figure the station quotes and the one a committee discloses to the FEC, so the two can be read against each other. Total on file is the larger of two reads of the same money: what the stations and platforms show (planned TV/cable/radio orders plus the high end of digital ranges) or what the committee has sworn to at the FEC (independent expenditures). The two are never added — an FEC expenditure for “television advertising” is the station orders it paid for. A floor, de-duped so order revisions, later invoices and amended filings are never counted twice (invoiced dollars are shown beside it, not added into it). Drill into every order behind it below or in the Library.
meta 4fcc 6 ads and contracts ↗ · export ↗
Planned by race: issue ad — no race $4,320 · U.S. Senate (Kansas) $396
| flight | type | station · market | race filed under | spots | GRP | planned | invoiced |
|---|---|---|---|---|---|---|---|
| 2026-09-27 | Meta | Dr. Roger Marshall Kansas delivery 100% · 19,999 impr | U.S. Senate (Kansas) | — | — | up to $99 | n/a |
| 2026-09-27 | Meta | Dr. Roger Marshall Kansas delivery 100% · 3,999 impr | U.S. Senate (Kansas) | — | — | up to $99 | n/a |
| 2026-09-24 | Meta | Dr. Roger Marshall Kansas delivery 100% · 999 impr | U.S. Senate (Kansas) | — | — | up to $99 | n/a |
| 2026-09-24 | Meta | Dr. Roger Marshall Kansas delivery 100% · 999 impr | U.S. Senate (Kansas) | — | — | up to $99 | n/a |
| no dates | TV | KUPK +2 (network) Wichita-Hutchinson | issue ad — no race | 35 | — | $4,320 | — |
| Total | — | — | — | — | |||
Broadcast (TV/cable/radio): planned = the station order (largest revision, counted once); invoiced = what the station later billed, shown beside planned and not added to it. Both are gross — what the advertiser pays, the figure the station quotes and the one a committee discloses to the FEC; where a filing breaks out the net, the order's own page shows what reached the station and what the agency kept. Spots = occurrences, how many times the ad airs on the flight, from the station's own schedule where the file was machine-readable — a floor, and a dash means the schedule was scanned or unread, not zero airings. Digital (Meta): spend is the platform's own range — the high end is the floor the app counts, and it is added into the planned total; impressions and the geography each ad targeted or delivered to stand in for a station. Digital is Kansas-level (no media-market split) and carries no spots, GRP or invoice. The flight dates tell you which fight a buy was really for.
Across the $4,716 of buying the desk can read, 61% of the audience is 55 or older and 11% is under 35. On the broadcast money alone (92% of it) 64% is 55 or older; the $396 on Meta pulls the other way, 22% of it under 35.
| where the money is | planned | share | 18-34 | 55+ | how that audience is known |
|---|---|---|---|---|---|
| TV, cable & radio | $4,320 | 92% | 10% | 64% | modeled from the daypart each spot runs in |
| Meta | $396 | 8% | 22% | 37% | part delivered, part modeled · 25,996 impressions reported |
| slot | typical time | spots | share | who’s watching |
|---|---|---|---|---|
| Evening news | 4–7 p.m. | 11 | 31% | 65+ (43%) |
| Daytime | 9 a.m.–4 p.m. | 10 | 29% | 65+ (40%), women-skew |
| Early morning | 5–9 a.m. | 5 | 14% | 65+ (36%), women-skew |
| Prime access | 7–8 p.m. | 4 | 11% | 65+ (32%) |
| Late news | 10–11 p.m. | 4 | 11% | 65+ (33%) |
| Prime | 8–10 p.m. | 1 | 3% | 35-54 (33%) |
From 1 flight with a machine-read schedule ($4,320 planned). Spot counts are real. Who’s watching on air is modeled from each daypart’s public audience mix, not measured local ratings. Digital is Meta’s own reported delivery where the ad carries it (50% of the digital money), and the platform’s reachable Kansas audience otherwise. Media are blended by money; a digital dollar buys more impressions than a broadcast one, so the blend understates the young rather than overstating them. The model and its sources ↗
| Media buyer | Strategic Media Services |
Outlets: KAKE, KLBY, KUPK
Markets bought: Wichita-Hutchinson · coverage 43% of Kansas voters (ceiling on exposure; analyst market shares)
Pickup since first seen: 6 news/social items (feeds 6) · see them →